The W.I.P Campaign brings together the largest collective of female-founded brands across Singapore and Malaysia, united by a shared mission: to champion and advance women’s health education for all. In celebration of International Women’s Day, we’ve curated a selection of best-sellers and exclusive offerings from your favourite brands, with 100% of profits going toward our collective cause.

We’ve joined forces with your favourite female-founded brands to launch a first-of-its-kind campaign and allow you to shop with a cause. United by a shared responsibility to uplift women and drive positive change, we’re leveraging our platforms to advance women’s health education and create a more equitable future for all.

All campaign profits go to supporting access to women’s health education through the efforts of Daughters of Tomorrow and Girls4Girls. Together, these organisations empower women and girls with the knowledge, resources, and support they need to make informed decisions about their bodies, futures, and overall well-being.